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The effortless fusion between Arabic calligraphy and streetwear.

7OB is a streetwear collection inspired by real people whose vivid and energetic style combines spontaneity and empowerment.

7OB is a unisex and unisize line that rejects any stereotype related to wearability and believes that comfort and beauty have nothing to do with gender and body shape.

7OB believes in the decorative potential of Arabic calligraphy and its ability to express a hyper
contemporary visual research

The original patterns that animate the collection, created by Palestinian artist Yehia Moldan, have declined the Arabic word 7ob (love) in five different designs:
a wink to the logos of the large clothing corporations, here rethought as an original symbol for a universal and barrier-free fashion.


7OB is a product designed by the Palestinian architect and designer Rashid Abdelhamid, every
piece of “7ob collection” is strictly made in Palestine and available in limited edition through new
releases distributed online quarterly.

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70B Collection