Ward/Avantgarde Collection

Symbol of grace and kindness, the rose – ward in Arabic – is not only a recurring reference in Arab culture and poetry, but also one of the most characteristic motifs of Palestinian embroidery.

Used to decorate the qabbeh, the central part of the dress, as well as sleeves and hems, the rose stands as a perpetual symbol of elegance that well describes the beauty and relevance of Palestinian fashion heritage.

Ward collection reappropriates the traditional patterns of Palestinian fashion

-first and foremost the rose – to create a line of garments poised between past and future.
A tribute to the beautiful culture of this land, Ward collection’s pieces witness the story of
Palestine and revive its great textile tradition through clothes conceived for new generations.

Ward

WARD Collection